In today’s digital-first world, travellers are making decisions long before they pull into town. If your motel isn’t showing up where they’re searching, you’re missing out on valuable bookings. Here are five practical ways to improve your visibility online—without the marketing fluff.

1. Optimise Your Google Business Profile

Google is often the first place travellers look. Ensure your motel's profile includes:

• Accurate contact info

• High-quality photos

• Updated opening hours

• Direct booking link

• A detailed description of your facilities

Encourage happy guests to leave reviews. Google reviews boost your ranking and build trust.

2. Get Listed on Niche Booking Platforms

Big OTAs (like Booking.com) are crowded. Travellers looking specifically for motels are often left sifting through irrelevant results. That’s where niche platforms—like our motel-only booking site—can give your property an edge.

• Targeted audience = higher conversion rates

• Less competition for visibility

• Easier for travellers to find exactly what they want

3. Invest in Great Photography

First impressions count. A single high-quality photo can increase bookings by up to 25%.

• Show your rooms, common areas, and exterior

• Include day and night shots

• Avoid over-editing—authenticity builds trust

4. Encourage & Respond to Guest Reviews

Reviews are social proof in action. Make it easy for guests to leave them:

• Include review request cards in rooms

• Send a friendly post-stay email

• Always respond politely, even to negative feedback

5. Stay Active on Social Media

You don’t need to go viral—just stay consistent:

• Share behind-the-scenes stories

• Highlight local attractions

• Post guest testimonials and upcoming specials

Use hashtags relevant to your region and motel style. Local visibility leads to loyalty.

By implementing these five strategies, you’ll not only increase your motel’s visibility but also build trust with future guests. It’s about being in the right place, with the right look, at the right time.

Need help getting listed on a platform that actually focuses on motels? Get in touch with us at info@bookamotel.com.au.