In an era where online price wars are fierce and travellers are spoilt for choice, many motel owners feel pressured to drop their rates just to stay competitive. But slashing prices isn’t the only way—or even the best way—to boost bookings. In fact, focusing on value, experience, and connection can help you stand out, attract more guests, and protect your profit margins.

Here’s how to fill more rooms without racing to the bottom.

1. Focus on Perceived Value, Not Just Price

Travellers are willing to pay more when they feel they’re getting great value. You can boost perceived value by:

• Including extras like a welcome basket, continental breakfast, or late checkout.

• Highlighting local experiences you can help arrange—like wine tours, markets, or nature walks.

• Offering packages (e.g., “Midweek Escape” with wine and snacks or “Family Weekend Special” with entry to a local attraction).

💡 Think about what makes your motel experience richer—not cheaper.

2. Enhance Your Online Presence

Many guests decide where to book based on what they see online. A tired listing or unflattering photos can be more damaging than a slightly higher price.

• Use high-quality photos—show off your clean rooms, comfy beds, and surroundings in good lighting.

• Add video walk-throughs or reels for social media.

• Keep your listing descriptions detailed and up to date.

📸 People pay for peace of mind. If your online presence looks professional, they'll trust you're worth it.

3. Boost Your Reputation with Reviews

Trust matters. A 4.7-star motel with glowing reviews can charge more than a 3.8-star motel with a slightly lower rate.

Encourage happy guests to leave reviews by:

• Leaving thank-you notes with a gentle prompt

• Following up with an email after check-out

• Displaying review site logos (TripAdvisor, Google, Book A Motel) at reception.

🌟 Respond to reviews—good and bad. It shows you care and builds trust.

4. Create a Unique Experience

What makes your motel memorable? It doesn’t have to be big, but it should be something.

Consider:

• Offering free use of retro bikes to ride into town
• Hosting trivia nights or morning coffee chats
• Providing guests with a personalised local guidebook or welcome note.

✨ Travellers will pay more for something they can’t get anywhere else.

5. Optimise Your Website for Bookings

Your website should:

• Be mobile-friendly and fast
• Clearly state your unique selling points (USP)
• Include direct booking options with incentives like free upgrades or flexible cancellation.

💬 Direct bookings mean you control the narrative.

6. Use Social Media to Build Connection

Your motel is more than just a room—it’s part of a journey. Social media is a powerful way to share that story.

• Post guest testimonials, behind-the-scenes photos, or spotlight local events.
• Run giveaways (e.g., “Win a weekend escape!”)
• Share regular updates on Facebook and Instagram to stay top-of-mind.

📱 You’re not just marketing a stay—you’re marketing a feeling.

7. Improve Your Curb Appeal

First impressions still count—even online. Invest a little in your entrance and exterior:

• Add fresh plants or flowers
• Repaint signage or touch up fences
• Ensure your lighting feels safe and welcoming.

🏡 Guests often scroll past motels that look neglected.

8. Partner with Local Businesses

Team up with:

• Cafes and restaurants for discount vouchers
• Tour operators for experience bundles
• Local markets or artists for welcome gift items.

These partnerships add value for guests without lowering your rate.

🤝 It also strengthens your ties to the community—and guests love to support locals.

9. Offer Flexible Policies

Flexibility is worth money to many guests. Consider:

• Free 24-hour cancellations
• No deposit or pay-on-arrival options
• Easy date changes.

📆 Especially for families or road trippers, peace of mind is priceless.

10. Tell Your Story

Your story is part of the experience. Share it:

• On your website’s “About” page
• In social media captions
• In a welcome letter in each room.

Whether you’re a family-run operation, a renovated retro gem, or a proud local, your story builds emotional connection.

📝 People connect with people—not buildings.

Final Thoughts

Travellers aren’t always looking for the cheapest option—they’re looking for the best option. When you focus on what makes your motel welcoming, memorable, and trustworthy, you’ll attract the right kind of guest at the right rate.

You don’t need to drop your price to win their booking. You just need to raise your perceived value.

Join BookAMotel.com.au and discover how we help Aussie motels stand out—without the price drop.